Theory of Change
Rethink Priorities describes itself as a "think-and-do tank" that addresses global priorities through research, resource mobilization, and empowerment of other actors. Their stated theory of change proceeds in four steps: research identifies neglected opportunities, communications reach decision-makers, influence changes how funders and policymakers allocate resources, and support (via incubation and fiscal sponsorship) helps new organizations execute on identified opportunities.
In their co-founders' own words: "We wanted to identify neglected interventions and do the research needed to make them happen" (2023 retrospective). Their founding heuristic was "someone really should have done this already" -- finding important questions that funders and researchers had not investigated despite spending hundreds of millions in adjacent areas.
The most significant evolution in their theory of change came from a self-identified failure. From the 2023 Five Years retrospective: "Our biggest early mistake was not building a credible plan from each project's conception about which decision makers would benefit from our work and how to influence their decisions. As a research organization, even the most accurate and rigorous projects are not useful unless someone acts on them." This drove a shift from independent research toward commissioned consultancy work with identified stakeholders.
What They Do
RP operates across six research areas: Animal Welfare (29% of 2023 resources), AI/Longtermism (23%), Global Health & Development (16%), Worldview Investigations (11%), Existential Security (10%), and Surveys (9%). In 2025, they produced 180 research outputs, partnered with 84 clients, and presented at 47 conferences.
Signature research. The Moral Weight Project assessed 95+ welfare-relevant traits across 11+ animal species, finding that animals' moral weight may not differ from humans' as much as commonly assumed. This work is now cited by 80,000 Hours, Animal Charity Evaluators, and EA cost-effectiveness analyses as foundational. The Digital Consciousness Model (DCM), published January 2026 on arXiv, assesses evidence for consciousness in AI systems across 13 theories and 200+ indicators. It found that evidence is against 2024 LLMs being conscious, but "not decisively."
Policy footprint. IAPS (Institute for AI Policy & Strategy), incubated by RP and spinning off in 2026, was identified by Semafor as among "new think tanks influencing AI policy in Washington." It produced 8 major reports and got 40+ media features in 2025. Research areas include compute governance, China/AI governance, lab governance, and US regulations.
Incubator function. The Special Projects program has supported 15 projects via fiscal sponsorship ($19.7M total direct costs), including Apollo Research (AI safety evals; CEO named to TIME100 AI), Epoch AI (now independent), Truthful AI (emergent misalignment research, covered by Financial Times and Quanta Magazine), and QURI (Squiggle AI).
Consultancy for major funders. The GHD team completed 12 commissioned projects in 2025 for Gates Foundation, Packard Foundation, Open Philanthropy, The Nature Conservancy, and others. Their rapid-response guide after the January 2025 US foreign aid pause was covered by the Associated Press.
Intellectual contributions. The CURVE (Causes and Uncertainty: Rethinking Value in Expectation) sequence challenged the assumption that existential risk reduction is overwhelmingly the top EA priority, showing this conclusion depends on specific conditions (fast value growth, time of perils, persistent interventions) that may be unlikely.
Key People
Marcus A. Davis -- sole CEO since July 2024, co-founder. Previously co-founded Charity Entrepreneurship and Charity Science Health. Oversees animal welfare and GHD. On the EA Animal Welfare Fund as evaluator. Described as practical and candid about organizational failures.
Peter Wildeford -- co-founder, stepped down as co-CEO July 2024. Now Chief Advisory Executive at IAPS. #3 most-medaled Metaculus forecaster. Known for "numbers not hype" approach to AI policy, with specific skepticism about extrapolating benchmark performance to real-world capabilities.
Bob Fischer -- Senior Research Manager, Worldview Investigations. Associate Professor of Philosophy at Texas State. Led the Moral Weight Project. Self-aware about potential motivated reasoning: "I should acknowledge that I'm not above motivated reasoning either, having spent a lot of the last 12 years working on animal-related issues."
Team: ~72 permanent staff as of 2023, fully remote across 11+ countries. Key leadership also includes COO Carolyn Footitt (appointed permanently 2025), President/Chief Strategy Officer Kieran Greig, and Principal Research Director David Moss (surveys). Staff departures are not publicly documented. Glassdoor has 4 reviews, all 5-star.
Money and Incentives
Revenue trajectory. $0 (2019) to $2.2M (2020) to $5.7M (2021) to $12.8M (2022) to $20.9M (2023). This is roughly 10x in 3 years. The 2023 figure is inflated by Special Projects pass-through ($5.1M of expenditure was SP). Core RP operations: ~$11.4M in 2023. 2026 core budget: $7.5M (smaller due to IAPS spin-off).
Funder concentration. Open Philanthropy/Coefficient Giving: $17.1M across 24 grants (2019-2025), estimated 70-80%+ of cumulative non-SP funding. All other known grants total ~$1.5M (FTX $700K, EA Funds ~$332K, SFF $57K). RP explicitly acknowledges heavy OP dependence and is actively diversifying.
Diversification efforts. Commissioned work for Gates Foundation, Packard Foundation, and other non-EA funders represents genuine progress. OP's $400K matching offer for unrestricted GHD donations incentivizes this. The GHD team aims to increase independent research from 5-10% to 20% of time in 2026.
Business model. Hybrid: (1) OP and EA Fund grants for core research, (2) commissioned consultancy for major funders, (3) 14% fiscal sponsorship fees from Special Projects (~$1M+ annually, making SP self-sustaining). Salaries are transparent: Senior Research Manager $114-118K, Junior Researcher $82-100K. Top 990 compensation: $510K (2023).
Incentive dynamics. RP's commissioned work model means research priorities are partly shaped by what OP and other funders want investigated. In GHD, RP produced 12 commissioned projects in 2025 vs. spending only 5-10% of time on independent research. The consultancy model ensures decision-maker uptake but may subordinate intellectual independence to client needs. No public evidence exists of RP producing conclusions a funder did not want to hear.
FTX impact. RP received $700K from FTX Future Fund (March 2022). After the November 2022 collapse, RP paused longtermist hiring and shifted from ambitious "megaproject" incubation to more conservative work. Non-FTX runway was sufficient, and OP dependence ironically protected them.
Lab ties. No evidence of compute credits, lab funding, or direct AI lab affiliations. This is unusual among AI-adjacent research orgs and is a positive independence signal.
What Others Say
Moral Weight methodology critique. The strongest external critique argues the Moral Weight Project made systematically "animal-friendly" choices at four methodological junctures: researcher selection biased toward animal welfare, assuming hedonism over other frameworks, largely dismissing neuron counts, and not discounting behavioral proxies. The cumulative effect could inflate animal welfare estimates by 5-500x. The author stresses these choices may not be wrong individually but consistently favor one direction. RP engaged constructively and Bob Fischer acknowledged three countervailing choices.
CURVE sequence critique. An external reviewer praised the CURVE sequence for demonstrating that x-risk reduction is valuable only under specific, possibly unlikely conditions, but identified four gaps: whether specific x-risk interventions might still be robustly valuable, what alternative causes to prioritize if x-risk falls, implications of alternative decision theories, and the unresolved status of fanaticism in cause prioritization.
Absence of criticism. Only two substantive external critiques were found despite extensive searching (53 queries). No major public criticism exists on RP's cross-cause spread, OP dependency shaping priorities, whether commissioned research creates conflicts of interest, or whether research has actually changed decisions vs. confirming funder priors. RP's Glassdoor has 4 five-star reviews out of 72 staff.
RP's own assessment (2019). Their impact survey of 110 stakeholders found most readers found the work useful, but "there weren't many clear career changes, or indications that people stopped or started charities or interventions, based on the work." This directly motivated the shift toward commissioned work with identified stakeholders.
What's Absent
No Wikipedia article exists for a $20M+ organization. 4 of 5 board members have no publicly discoverable backgrounds. Staff departures are undocumented. IAPS-specific financials are bundled in RP's 990. No public evidence of research changing a major allocation in a specific, verifiable way (claims are always hedged or confidential). No published conflict of interest or recusal policy. "Allied government" funding for IAPS is unspecified. No external audit of research quality (Charity Navigator rates financial health, not research).
Recommended Reading
Marcus Davis on 80K After Hours (https://80000hours.org/after-hours-podcast/episodes/marcus-davis-rethink-priorities/) -- Most candid source on RP's founding, mistakes, and how the CEO actually thinks. Reveals practical humility behind the org. Start here.
Five Years of RP: What We've Learned (https://rethinkpriorities.org/five-years-of-rethink-priorities-what-weve-learned/) -- Self-critical retrospective naming specific failures. Unusually honest for a funding-dependent organization.
Is RP's Moral Weights Project too animal friendly? (https://forum.effectivealtruism.org/posts/E9NnR9cJMM7m5G2r4/is-rp-s-moral-weights-project-too-animal-friendly-four) -- The strongest methodological critique of RP's most influential research. Essential counterpoint.
2025 Results, 2026 Plans (https://forum.effectivealtruism.org/posts/CjPexDkSHoRpknNGv/rethink-priorities-2025-results-2026-plans-and-funding-needs) -- Comprehensive current overview of budget, research, and strategy.
Bob Fischer on 80K Hours (https://80000hours.org/podcast/episodes/bob-fischer-animal-welfare/) -- Deep dive into the moral weight methodology from the project lead. Understanding this research is essential for evaluating RP's impact claim.