Theory of Change
ERO's theory of change is a four-step causal chain articulated by founder Otto Barten: "AI researchers should publish their existential concerns... Journalists and other leaders of the public debate should discuss these scientific outcomes and raise public awareness... Activists should remind governments that action needs to be taken... And governments should make plans to mitigate AGI's existential risks."
ERO positions itself primarily at the researcher-to-journalist link in this chain. Its stated mission is "reduce human extinction risks by informing the public debate." The core belief is that public awareness of x-risk is a necessary precondition for political action, and that media coverage is the most effective lever for creating awareness.
This theory has evolved over three phases:
- 2021-2023: Pure awareness building via op-eds, events, and surveys
- 2023-2024: Advocacy for an unconditional AI Pause (two TIME op-eds)
- 2024-2025: A specific policy proposal -- the Conditional AI Safety Treaty, delegating "too close to loss of control" determinations to AI Safety Institutes, triggered by compute thresholds
The pivot from "pause" to "conditional treaty" represents increasing policy sophistication. As Otto put it in the TIME op-ed: alignment is insufficient, an unconditional pause is politically unpalatable, so a conditional treaty is the middle path.
What They Do
Media advocacy: Four op-eds in TIME Magazine (Feb 2023 - Nov 2024), extensive Dutch media coverage (Trouw, NRC, Het Parool, De Telegraaf, EO television), an OECD AI Wonk article, and a piece in the South China Morning Post. For a foundation with a likely budget under $300K, placing four pieces in TIME (60M+ monthly readers) is a remarkable output.
Public awareness research: Conducted four waves of surveys tracking US public awareness of AI x-risk (7% in Dec 2022 to 24% in late 2025). Also ran message testing research via CfAIS/Conjointly on which framings resonate with different demographics. Otto acknowledges the methodology is "rough" but sees a robust upward trend.
Policy proposals: Submitted recommendations to 14+ government bodies across the US, UK, Canada, Australia, India, and UN. Most substantive output is the arXiv paper on the Conditional AI Safety Treaty (Mar 2025), which reviews 10+ proposals for international AI safety agreements and proposes compute thresholds with AISI oversight.
Events: Organized multiple AI Safety Summit Talks with Yoshua Bengio (2024-2025, including Feb 2025 in Paris with Jaan Tallinn and TIME's Billy Perrigo). Regular in-person events in Amsterdam and The Hague featuring external speakers (Stuart Russell, Koen Holtman, FLI's Risto Uuk).
Technical research: Co-authored "AI Offense Defense Balance in a Multipolar World" with Sammy Martin (Founders Pledge), analyzing whether defensive AI can counter adversarial AI. Found a "fundamental asymmetry" favoring offense.
Key People
Otto Barten -- Founder and Director. BSc Theoretical Physics (Groningen), MSc Sustainable Energy Technology (Delft). Former data scientist and entrepreneur (smart EV charging startup). Founded ERO in May 2021 after attending an Anders Sandberg lecture. Authors all TIME op-eds and the arXiv paper. OECD.AI community member. His P(doom) is "appreciable" but not 99% -- he frames the core problem as "luck-dependence" rather than certainty of doom.
Nik Samoylov -- Founder of Conjointly (market research company) and Campaign for AI Safety, which merged with ERO in 2024. Background in marketing and management consulting (Bain & Co). Brings systematic message testing infrastructure. "Generally agrees with Yudkowsky's position on AI."
The team lists 15+ members, but several are explicitly described as volunteers. Only one (Raymond Koopmanschap) has an AI degree. The team skews toward humanities and social sciences -- political science, anthropology, history, psychology, geography. No public departures with critical statements found.
Money and Incentives
Known funding sources (total budget estimated at $100K-$300K/year):
- Survival and Flourishing Fund (Jaan Tallinn): $44,000 confirmed (2022 H1)
- Dreamery Foundation (Steven Schuurman): unknown amount (Q4 2022)
- ICFG / Centre for Future Generations (Steven Schuurman): unknown amount (2022)
- Long-Term Future Fund: unknown amount (Jan 2024)
- Anonymous individual donor: "extremely generous" (Jan 2024)
- Campaign for AI Safety was self-funded by Nik Samoylov via Conjointly revenue
Not funded by: Coefficient Giving / Open Philanthropy (zero grants), any government, any AI lab.
Business model: Purely grants and donations. No revenue from services, products, or contracts. Accepts bank transfers via IBAN and donations through WhyDonate. Repeatedly self-describes as "funding-constrained."
Funder concentration: Two individuals -- Jaan Tallinn and Steven Schuurman -- account for the majority of known funding. This creates dependency risk but also means ERO is not beholden to any AI lab or the dominant funder in the space (CG).
Financial transparency: Poor. ANBI status requires disclosure but the financial document is a non-extractable PDF on the founder's personal Google Drive. No published annual report, no public budget figures, no breakdown of paid vs. volunteer staff costs.
Incentive analysis: ERO has no economic ties to AI labs. No compute credits, no lab funding, no career pipeline to industry. The incentive structure is straightforward: funded by x-risk-concerned philanthropists to raise public awareness of x-risk. The main incentive risk is that ERO's funders (Tallinn, Schuurman) might prefer more extreme messaging than the evidence supports, but there is no evidence of funder editorial influence.
What Others Say
Nirit Weiss-Blatt (AI Panic News) published a detailed critique framing ERO/CfAIS's message testing as "fear campaigns" comparable to Cambridge Analytica: "By using the same demographic analysis conducted by Cambridge Analytica, these organizations openly try to persuade people to support their 'fringe idea.'" She labels ERO part of a "professional fearmongering ecosystem." The critique documents real practices (demographic-targeted message optimization) but the Cambridge Analytica comparison is inflammatory -- ERO's research was publicly available, not covertly harvested. Standard advocacy organizations routinely conduct message testing.
Michael Dickens (EA donor, 2025): "My primary concern is that it operates in the Netherlands. Dutch policy is unlikely to have much influence on x-risk." Later updated: "I gave too little weight to the fact that Existential Risk Observatory has published articles in international media outlets." Conclusion: "not one of my top candidates" but positive on media outreach as a strategy.
Ecosystem positioning: ERO occupies a niche between protest orgs (PauseAI, Stop AI) and institutional policy orgs (ControlAI, MIRI's policy wing). More professionalized than grassroots movements but less resourced than established think tanks. Has collaborative relationships with PauseAI, ControlAI NL, and FLI.
No substantive academic engagement with ERO's Conditional AI Safety Treaty paper has been found, though the paper is recent (Mar 2025).
What's Absent
- No accessible financial data: Budget, revenue, expenses, and staff costs are all unknown despite ANBI disclosure requirements.
- No evidence of policy impact: 14+ government submissions but no documented connection to any specific policy outcome.
- No formal evaluation: No charity evaluator or EA organization has assessed ERO's effectiveness.
- No Coefficient Giving funding: The largest AI safety funder has never funded ERO.
- No forum engagement: Zero posts on LessWrong, EA Forum, or Alignment Forum. Unusual for an AI safety org.
- No independent board: Governance consists of Otto Barten (Director) and Joep Sauren (Treasurer). No external oversight visible.
- Paid FTE count unknown: 15+ team members listed, but the distinction between paid staff and volunteers is not disclosed.
Recommended Reading
Otto Barten, "Luck" closing talk (May 2024) -- Most candid and unguarded statement of Otto's worldview, P(doom), and theory of change. The best single source for understanding how ERO's founder actually thinks. https://www.existentialriskobservatory.org/existential-risk/luck-ai-safety-summit-talks-closing/
Nirit Weiss-Blatt, "The AI Panic Campaign" Parts 1 & 2 (Oct 2023) -- The strongest case against ERO's approach. Hostile but factually detailed. Essential counterweight. https://www.aipanic.news/p/the-ai-panic-campaign-part-1
TIME op-ed: "There Is a Solution to AI's Existential Risk Problem" (Nov 2024) -- ERO's flagship Conditional AI Safety Treaty proposal at its most accessible. https://time.com/7171432/conditional-ai-safety-treaty-trump/
Michael Dickens, "Where I Am Donating in 2025" (Nov 2025) -- Balanced external evaluation by a thoughtful EA donor who looks at ERO in context of the broader AI safety advocacy landscape. https://mdickens.me/2025/11/22/where_i_am_donating_in_2025/