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Existential Risk Observatory

Advocacy

European x-risk public communication.

Founded
2021
HQ
Amsterdam, Netherlands
Team
15
Structure
foundation (Netherlands)
Model
Donations

Theory of Change

ERO's theory of change is a four-step causal chain articulated by founder Otto Barten: "AI researchers should publish their existential concerns... Journalists and other leaders of the public debate should discuss these scientific outcomes and raise public awareness... Activists should remind governments that action needs to be taken... And governments should make plans to mitigate AGI's existential risks."

ERO positions itself primarily at the researcher-to-journalist link in this chain. Its stated mission is "reduce human extinction risks by informing the public debate." The core belief is that public awareness of x-risk is a necessary precondition for political action, and that media coverage is the most effective lever for creating awareness.

This theory has evolved over three phases:

  • 2021-2023: Pure awareness building via op-eds, events, and surveys
  • 2023-2024: Advocacy for an unconditional AI Pause (two TIME op-eds)
  • 2024-2025: A specific policy proposal -- the Conditional AI Safety Treaty, delegating "too close to loss of control" determinations to AI Safety Institutes, triggered by compute thresholds

The pivot from "pause" to "conditional treaty" represents increasing policy sophistication. As Otto put it in the TIME op-ed: alignment is insufficient, an unconditional pause is politically unpalatable, so a conditional treaty is the middle path.

What They Do

Media advocacy: Four op-eds in TIME Magazine (Feb 2023 - Nov 2024), extensive Dutch media coverage (Trouw, NRC, Het Parool, De Telegraaf, EO television), an OECD AI Wonk article, and a piece in the South China Morning Post. For a foundation with a likely budget under $300K, placing four pieces in TIME (60M+ monthly readers) is a remarkable output.

Public awareness research: Conducted four waves of surveys tracking US public awareness of AI x-risk (7% in Dec 2022 to 24% in late 2025). Also ran message testing research via CfAIS/Conjointly on which framings resonate with different demographics. Otto acknowledges the methodology is "rough" but sees a robust upward trend.

Policy proposals: Submitted recommendations to 14+ government bodies across the US, UK, Canada, Australia, India, and UN. Most substantive output is the arXiv paper on the Conditional AI Safety Treaty (Mar 2025), which reviews 10+ proposals for international AI safety agreements and proposes compute thresholds with AISI oversight.

Events: Organized multiple AI Safety Summit Talks with Yoshua Bengio (2024-2025, including Feb 2025 in Paris with Jaan Tallinn and TIME's Billy Perrigo). Regular in-person events in Amsterdam and The Hague featuring external speakers (Stuart Russell, Koen Holtman, FLI's Risto Uuk).

Technical research: Co-authored "AI Offense Defense Balance in a Multipolar World" with Sammy Martin (Founders Pledge), analyzing whether defensive AI can counter adversarial AI. Found a "fundamental asymmetry" favoring offense.

Key People

Otto Barten -- Founder and Director. BSc Theoretical Physics (Groningen), MSc Sustainable Energy Technology (Delft). Former data scientist and entrepreneur (smart EV charging startup). Founded ERO in May 2021 after attending an Anders Sandberg lecture. Authors all TIME op-eds and the arXiv paper. OECD.AI community member. His P(doom) is "appreciable" but not 99% -- he frames the core problem as "luck-dependence" rather than certainty of doom.

Nik Samoylov -- Founder of Conjointly (market research company) and Campaign for AI Safety, which merged with ERO in 2024. Background in marketing and management consulting (Bain & Co). Brings systematic message testing infrastructure. "Generally agrees with Yudkowsky's position on AI."

The team lists 15+ members, but several are explicitly described as volunteers. Only one (Raymond Koopmanschap) has an AI degree. The team skews toward humanities and social sciences -- political science, anthropology, history, psychology, geography. No public departures with critical statements found.

Money and Incentives

Known funding sources (total budget estimated at $100K-$300K/year):

  • Survival and Flourishing Fund (Jaan Tallinn): $44,000 confirmed (2022 H1)
  • Dreamery Foundation (Steven Schuurman): unknown amount (Q4 2022)
  • ICFG / Centre for Future Generations (Steven Schuurman): unknown amount (2022)
  • Long-Term Future Fund: unknown amount (Jan 2024)
  • Anonymous individual donor: "extremely generous" (Jan 2024)
  • Campaign for AI Safety was self-funded by Nik Samoylov via Conjointly revenue

Not funded by: Coefficient Giving / Open Philanthropy (zero grants), any government, any AI lab.

Business model: Purely grants and donations. No revenue from services, products, or contracts. Accepts bank transfers via IBAN and donations through WhyDonate. Repeatedly self-describes as "funding-constrained."

Funder concentration: Two individuals -- Jaan Tallinn and Steven Schuurman -- account for the majority of known funding. This creates dependency risk but also means ERO is not beholden to any AI lab or the dominant funder in the space (CG).

Financial transparency: Poor. ANBI status requires disclosure but the financial document is a non-extractable PDF on the founder's personal Google Drive. No published annual report, no public budget figures, no breakdown of paid vs. volunteer staff costs.

Incentive analysis: ERO has no economic ties to AI labs. No compute credits, no lab funding, no career pipeline to industry. The incentive structure is straightforward: funded by x-risk-concerned philanthropists to raise public awareness of x-risk. The main incentive risk is that ERO's funders (Tallinn, Schuurman) might prefer more extreme messaging than the evidence supports, but there is no evidence of funder editorial influence.

What Others Say

Nirit Weiss-Blatt (AI Panic News) published a detailed critique framing ERO/CfAIS's message testing as "fear campaigns" comparable to Cambridge Analytica: "By using the same demographic analysis conducted by Cambridge Analytica, these organizations openly try to persuade people to support their 'fringe idea.'" She labels ERO part of a "professional fearmongering ecosystem." The critique documents real practices (demographic-targeted message optimization) but the Cambridge Analytica comparison is inflammatory -- ERO's research was publicly available, not covertly harvested. Standard advocacy organizations routinely conduct message testing.

Michael Dickens (EA donor, 2025): "My primary concern is that it operates in the Netherlands. Dutch policy is unlikely to have much influence on x-risk." Later updated: "I gave too little weight to the fact that Existential Risk Observatory has published articles in international media outlets." Conclusion: "not one of my top candidates" but positive on media outreach as a strategy.

Ecosystem positioning: ERO occupies a niche between protest orgs (PauseAI, Stop AI) and institutional policy orgs (ControlAI, MIRI's policy wing). More professionalized than grassroots movements but less resourced than established think tanks. Has collaborative relationships with PauseAI, ControlAI NL, and FLI.

No substantive academic engagement with ERO's Conditional AI Safety Treaty paper has been found, though the paper is recent (Mar 2025).

What's Absent

  • No accessible financial data: Budget, revenue, expenses, and staff costs are all unknown despite ANBI disclosure requirements.
  • No evidence of policy impact: 14+ government submissions but no documented connection to any specific policy outcome.
  • No formal evaluation: No charity evaluator or EA organization has assessed ERO's effectiveness.
  • No Coefficient Giving funding: The largest AI safety funder has never funded ERO.
  • No forum engagement: Zero posts on LessWrong, EA Forum, or Alignment Forum. Unusual for an AI safety org.
  • No independent board: Governance consists of Otto Barten (Director) and Joep Sauren (Treasurer). No external oversight visible.
  • Paid FTE count unknown: 15+ team members listed, but the distinction between paid staff and volunteers is not disclosed.

Recommended Reading

  1. Otto Barten, "Luck" closing talk (May 2024) -- Most candid and unguarded statement of Otto's worldview, P(doom), and theory of change. The best single source for understanding how ERO's founder actually thinks. https://www.existentialriskobservatory.org/existential-risk/luck-ai-safety-summit-talks-closing/

  2. Nirit Weiss-Blatt, "The AI Panic Campaign" Parts 1 & 2 (Oct 2023) -- The strongest case against ERO's approach. Hostile but factually detailed. Essential counterweight. https://www.aipanic.news/p/the-ai-panic-campaign-part-1

  3. TIME op-ed: "There Is a Solution to AI's Existential Risk Problem" (Nov 2024) -- ERO's flagship Conditional AI Safety Treaty proposal at its most accessible. https://time.com/7171432/conditional-ai-safety-treaty-trump/

  4. Michael Dickens, "Where I Am Donating in 2025" (Nov 2025) -- Balanced external evaluation by a thoughtful EA donor who looks at ERO in context of the broader AI safety advocacy landscape. https://mdickens.me/2025/11/22/where_i_am_donating_in_2025/

Show Claude’s analysis
An opinionated read. Read the brief first to form your own view.

Stated Theory of Change

ERO claims that public awareness of existential risk is the necessary first step toward government action. The mechanism:

  1. AI researchers identify and publish x-risk concerns
  2. Journalists and public communicators translate these for broader audiences
  3. Activists pressure governments to act
  4. Governments implement risk-reduction policies

ERO positions itself primarily at step 2 (researcher-to-journalist translation) while also contributing to step 4 via specific policy proposals. The Conditional AI Safety Treaty is the culmination of this -- it names the specific policy instrument ERO believes governments should adopt.

The key assumption is that a critical mass of public awareness will create political demand for x-risk regulation. Otto estimates current US awareness at ~24% (up from 7% in late 2022) and implicitly believes a threshold around 50%+ would enable meaningful regulation.

Revealed Theory of Change

ERO's actions are largely consistent with its stated theory, which is unusual and worth noting. The org says it does media advocacy and awareness research, and that is indeed what it does. There is no significant gap between stated and revealed priorities.

However, there are subtle differences:

Stated emphasis: "informing the public debate" -- This sounds neutral and educational. Revealed emphasis: persuasion. The message testing research is explicitly about finding "the most effective ways" to communicate x-risk, testing "which narratives are most appealing to specific groups," and optimizing "conversion rates." This is advocacy, not education. ERO occasionally uses the language of neutral information provision when the actual work is persuasion. This is standard for advocacy orgs but worth naming.

Stated: broad x-risk focus (AI, pandemics, nuclear, climate). Revealed: AI is 90%+ of the output. The website has sections on all x-risks, but virtually all media output, events, and research focus on AI. The "existential risk observatory" name is broader than the actual work, which is more accurately described as "AI x-risk communications."

Stated: the treaty paper positions ERO as a policy research org. Revealed: the paper is competent but derivative. It reviews existing proposals rather than generating novel research. ERO's comparative advantage is not in policy research -- it's in media placement and public communication.

Key Assumptions

Assumption 1: Public awareness drives policy action on x-risk.

  • Evidence for: Climate change analogy -- decades of awareness-building preceded policy action. The FLI open letter (2023) demonstrated that public attention can shift the Overton window. PNAS paper (2025) found x-risk narratives "do not distract" from other AI concerns.
  • Evidence against: Public concern about nuclear weapons has been high for decades without leading to disarmament. Awareness of pandemic risk was high before COVID but didn't prevent preparedness failures. AI policy is currently driven more by industry lobbying and great-power competition than public opinion.
  • Testable: Yes. Track correlation between awareness survey numbers and AI safety policy adoption over time.
  • If wrong: ERO's entire approach fails. If policy is determined by industry lobbying and geopolitics regardless of public opinion, then awareness-building is low-impact.

Assumption 2: Media placement is the most effective awareness-building tool.

  • Evidence for: ERO's own surveys show media exposure increases concern. TIME has 60M+ monthly readers. The four TIME op-eds represent enormous reach per dollar.
  • Evidence against: Op-ed impact is fleeting. Michael Dickens notes media outreach is "not my favorite thing" for impact. The AI safety community increasingly emphasizes direct political engagement (ControlAI, PauseAI US lobbying) over media.
  • If wrong: ERO should pivot toward direct government engagement, which it has partially done with policy proposals but without the same institutional footprint as ControlAI or ARI.

Assumption 3: A Netherlands-based org can influence global AI policy.

  • Evidence for: Four TIME op-eds demonstrate international media reach. The Paris debate with Bengio shows international convening power. EU policy is made partly in Brussels, accessible from Amsterdam. The Netherlands has influence in EU AI Act discussions.
  • Evidence against: The US and China are the two countries that matter most for AI development. ERO has no Washington or Beijing presence. Dutch policy has minimal direct influence on frontier AI development. Dickens considers this ERO's primary weakness.
  • If wrong: ERO's domestic advocacy (Dutch Parliament, ANBI petitions) has limited global relevance. International media work partially compensates but lacks the sustained relationship-building that effective policy influence requires.

Assumption 4: A conditional treaty is politically feasible.

  • Evidence for: Precedent in nuclear nonproliferation, chemical weapons, climate treaties. The "conditional" framing avoids the political toxicity of an unconditional pause. AISIs already exist as potential enforcement bodies.
  • Evidence against: US-China coordination on AI is extremely challenging in the current geopolitical environment. The US has deregulated AI under the Trump administration. China has no incentive to accept international oversight of its AI development. No country has signed anything resembling this treaty.
  • If wrong: The treaty proposal remains an intellectual exercise. The value then depends on whether proposing the treaty shifts the Overton window even if the treaty itself is never signed.

Strengths

  1. Media access punch above their weight. Four TIME op-eds from a sub-$300K Dutch foundation is extraordinary. This is ERO's clearest comparative advantage -- Otto can get published in outlets that most AI safety orgs cannot access.

  2. Otto's measured tone. In a space dominated by either extreme alarm (Yudkowsky) or industry optimism (Lecun), Otto occupies a credible middle ground. His "luck" framing is original and resonant: "My pdoom is not 99%, but it's an appreciable figure. And what bothers me, is that it seems to be a game of luck." This is effective for persuading people who aren't already converted.

  3. Theory of change evolution shows learning. The shift from generic awareness (2021) to specific policy proposals (2024-2025) demonstrates that ERO has updated its approach based on experience. The Conditional AI Safety Treaty is a more tractable policy target than "AI Pause."

  4. Bengio relationship. Getting a Turing Award winner to repeatedly participate in ERO events is a significant endorsement of credibility. This is a genuine asset that larger, better-funded orgs would envy.

  5. Independence from AI labs and the dominant funder. ERO has no economic ties to AI labs and no Coefficient Giving funding. This gives it complete freedom to criticize industry. In a field where many safety orgs have complex financial relationships with labs, ERO's independence is valuable.

Weaknesses and Risks

  1. No evidence of policy impact. ERO has submitted 14+ policy proposals but there is no documented case where ERO's advocacy led to a specific policy change. The gap between media reach and policy influence is the central question about ERO's effectiveness. Media placement is a means, not an end, and the causal chain from op-ed to policy is unproven.

  2. Financial opacity and precariousness. Budget is unknown and likely small ($100K-$300K). Funded by essentially two individuals (Tallinn, Schuurman). Self-described as "funding-constrained." If either funder withdraws, ERO faces an existential crisis. The lack of accessible financial data undermines credibility for an org advocating transparency in AI development.

  3. Thin organizational capacity. 15+ people listed but mostly volunteers/interns. No one on the team has frontier AI research experience. Only one person has an AI degree. The team is heavily humanities/social science, which is appropriate for communications but insufficient for technically credible policy research.

  4. Netherlands location limits influence on the two most important actors (US, China). Despite international media reach, ERO has no sustained presence in Washington, London, Beijing, or Brussels. Policy influence requires sustained relationship-building, not just op-eds.

  5. The message testing criticism has legs. While Weiss-Blatt's Cambridge Analytica comparison is overblown, the underlying point -- that ERO/CfAIS approaches public communication as a marketing problem (demographic targeting, narrative optimization, conversion rates) -- is a genuine reputational risk. If ERO is perceived as "propagandists" rather than "educators," its credibility as a neutral information source is undermined.

  6. Governance concerns. Two-person governance (Director + Treasurer), no visible independent board oversight, ANBI financials on a personal Google Drive. For an org seeking to influence public policy, this level of governance is a weakness.

Cross-References

  • PauseAI: ERO has collaborated with PauseAI on events and protests. PauseAI is more grassroots, does direct action, and has a simpler message ("pause AI"). ERO is more polished and policy-oriented. They are complementary rather than competing -- ERO provides intellectual legitimacy, PauseAI provides street presence.

  • ControlAI: More professionalized and better-funded than ERO. Operates in UK and expanding to US. Pursues "inside game" strategy (briefing lawmakers). ControlAI is what ERO might become with 10x the budget and a London/DC presence.

  • MIRI: MIRI's post-2024 pivot to policy and public outreach puts it partly in ERO's territory but with vastly more resources and brand recognition. MIRI's book and comms team are more impactful than ERO's media work.

  • Future of Life Institute: FLI operates in a similar space (media + policy) but with far more resources and a Boston/Brussels presence. ERO co-organized events with FLI staff and published joint op-eds in Dutch media.

  • Centre for Future Generations / ICFG: Steven Schuurman's Brussels think tank, which also focuses on existential risk governance. Sam Bogerd (ERO former volunteer) moved to CFG. There's a Schuurman-funded ecosystem: ICFG/CFG for Brussels policy, ERO for Dutch/international media.

What Would Change This Assessment

  • Evidence of policy influence: If ERO could demonstrate that a specific government action (e.g., a Dutch amendment to the EU AI Act, inclusion of AI x-risk in a national risk assessment) resulted from their advocacy, this would significantly upgrade the assessment.
  • Budget growth to $1M+: With meaningful budget, ERO could hire full-time policy staff, establish a DC or Brussels presence, and move from op-ed writers to policy players.
  • Academic citation of treaty paper: If the arXiv paper gets cited in policy documents or academic literature, it validates ERO's policy research capability.
  • Coefficient Giving funding: Would signal that the largest AI safety funder considers ERO effective.
  • Failure to maintain media access: If TIME and similar outlets stop publishing ERO's work, the org's primary asset is gone.
  • Funder withdrawal: If Tallinn or Schuurman stop funding, ERO likely cannot survive.

Self-Critique

What sources should I have checked but couldn't:

  • The ANBI financial PDF on Google Drive (non-extractable)
  • Dutch-language media coverage (paywalled)
  • London Futurists podcast with Otto (audio only, no transcript)
  • The full policy proposals PDF (binary, not extractable)
  • Any internal communications or grant applications that would reveal ERO's actual strategy documents

Where this analysis is potentially biased:

  • I may underweight ERO's domestic Dutch impact because all Dutch-language evidence was inaccessible. ERO's Netherlands advocacy could be significantly more influential than what English-language sources reveal.
  • I may overweight the Weiss-Blatt critique because it is the most detailed critical source. There may be defenses of ERO's approach that I didn't find.
  • The "too small to matter" framing may undercount the value of seeding ideas. The Conditional AI Safety Treaty could become influential even if ERO itself remains small.

What a thoughtful person who disagrees would say: "You're evaluating ERO by whether it has changed policy directly, but that's the wrong metric for an awareness-building org in year 4. ERO's four TIME op-eds have reached tens of millions of people. You can't trace individual policy changes to media coverage, but that doesn't mean the coverage didn't matter. ERO is doing exactly what it should be doing: building the intellectual foundation and public awareness that will enable policy change when a crisis moment arrives. And with a $44K SFF grant, the cost-effectiveness per unit of media reach is extraordinary."

My single weakest claim: That ERO's Conditional AI Safety Treaty is "derivative." It synthesizes existing proposals but the specific combination (conditional trigger, AISI delegation, no exemptions for international research institutes) may be novel and valuable. I may be underrating the contribution of competent synthesis in a field full of fragmentary proposals.

What information would most change my view: Accessible financial data showing ERO's actual budget, FTE count, and cost-per-output. If ERO is producing this volume of output on $150K/year with 3 paid staff, the cost-effectiveness argument becomes very strong. If the budget is $500K+ with 10+ paid staff, the output level is less impressive.

Connected to (5)

Campaign for AI Safetycollaborator · Nik Samoylov
Centre for Future Generationsstaff to · Sam Bogerd
ControlAIcollaborator
PauseAIcollaborator
Future of Life Institutecollaborator · Risto Uuk
Sources (58)
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